Alan Productions
Opening day · 27 September 2026
Now inDistrict 5
Ten reels and a twelve-card carousel from the day the doors opened.
Alan Productions
Opening day · 27 September 2026
Ten reels and a twelve-card carousel from the day the doors opened.
Everything from the day, in one place.
The announcement in three variations, two of the store itself, and seven told in people’s own words. Vertical, with captions and sound finished.
One swipe, from the sign to the team. In posting order.
27 September 2026, in the store, from the first customer through the door to the last cookie.
A cinema camera for the store, the pieces and the people. A phone for the conversations, so people talk the way they talk. Where someone mentions a piece or a moment from before, the brand’s own posts are cut in.
One reel announces the store: the day itself, cut on the beat, made to be shared, and it comes three ways. Two more show the pieces and the store without a word spoken. Seven are told by the people who were there: a day-one customer, friends who grew up with the brand, the friend behind the Pào collab, Jana and Ali. The first gets the reach. The others earn the trust.
Each reel is cut from what people really said, down to one story, with captions in the language each line was spoken in.
The sign that lights up letter by letter, the print that grows on the tee, the bag that writes itself: each one is made on footage of the real thing.
The cookies and the team are frames from the day. The storefront and the rails are the real store, retouched clean. The pieces get a card each. One line runs through all twelve.
Reels are 1080 × 1920, cards are 1080 × 1350. Nothing needs a caption added or a sound laid in, and the full-quality file is linked under each one.
One reel that tells Cairo the store is open, three ways.
The doors, the sign, the store, the pieces held up to the camera, the cookies and the team. The day in nineteen seconds, cut on the beat: clean, with a title, or with their own lines on the picture.
Two more without a word spoken, cut on the beat.
Product only. Eight beats of build, the drop, then a piece a beat, each one named on the picture.
Full qualityTwo beats a shot in the camera’s own slow motion, GRAND OPENING over the lit sign.
Full qualitySeven reels told by the people who were there.
From the first bazaar table to District 5, told by the people who were there.
Full qualityCustomers name the piece they came for.
Full qualityAli on the new store and why District 5, Jana’s cookies, and the rails people emptied.
Full qualityThe piece made for Ali and Jana’s engagement, and what the brand runs on: love and passion.
Full qualityOrdinary Product in one word, from the people who wear it.
Full qualityThe Pào collaboration, told on camera, with both brands’ own posts cut in: the teaser, the crew necks, the campaign.
Full qualityAli walks the store: where the linen, the tops and the tees live, the best sellers and the new drops, and how happy they are to have opened here.
Full qualityTwelve cards for the feed, in posting order.
The files themselves, on Google Drive.