Alan Productions
Opening day · 27 September 2026
Now inDistrict 5
Six reels and a twelve-card carousel from the day the doors opened.
Alan Productions
Opening day · 27 September 2026
Six reels and a twelve-card carousel from the day the doors opened.
Everything from the day, in one place.
One announcement and five told in people’s own words. Vertical, with captions and sound finished.
One swipe, from the sign to the team. In posting order.
27 September 2026, in the store, from the first customer through the door to the last cookie.
A cinema camera for the store, the pieces and the queue. A phone for the conversations, so people talk the way they talk. Where someone mentions a piece or a moment from before, the brand’s own posts are cut in.
One reel announces the store: the day itself, cut on the beat, made to be shared. Five are told by the people who were there: a day-one customer, friends who grew up with the brand, Jana and Ali. The first gets the reach. The others earn the trust.
Each reel is cut from what people really said, down to one story, with captions in the language each line was spoken in.
The sign that lights up letter by letter, the print that grows on the tee, the bag that writes itself: each one is made on footage of the real thing.
The storefront, the rails, the cookies and the team are frames from the day. The pieces get a card each. One line runs through all twelve.
Reels are 1080 × 1920, cards are 1080 × 1350. Nothing needs a caption added or a sound laid in.
One reel that tells Cairo the store is open.
The line outside, the sign, the store, the pieces held up to the camera, the cookies and the team. The day in nineteen seconds, cut on the beat.
Five reels told by the people who were there.
From the first bazaar table to District 5, told by the people who were there.
Customers name the piece they came for.
Ali on the new store and why District 5, Jana’s cookies, and the rails people emptied.
The piece made for Ali and Jana’s engagement, and what the brand runs on: love and passion.
Ordinary Product in one word, from the people who wear it.
Twelve cards for the feed, in posting order.
